the skirt girl

The Skirt Girl logo was created for a logo competition I entered through Instagram. The client didn’t provide strict parameters for the design, but she wanted something that reflected her personal style and personality.

I decided to take a more unique approach by creating a slightly more intricate design that aligned with her boho-inspired aesthetic.

I chose to include a butterfly in the design because it symbolizes freedom and travel, which felt fitting for the brand’s personality. I used darker tones to help highlight the key elements of the logo and create strong contrast within the design.

\The typeface has a slightly Celtic-inspired style, and I felt the curls and decorative details complemented the client’s playful, cutesy aesthetic.